Successful Lighting Techniques for Advertising (William LaChasse)

Successful Lighting Techniques for Advertising (William LaChasse) – Welcome to the Digital Production BuZZ, the world’s longest running podcast for creative content producers covering media production, post production, marketing and distribution around the world. On this week’s BuZZ, we are excited to present another installment of Randi Altman’s “PostPerspective”, and bring you three insightful interviews that show us some useful lighting techniques for advertising, help us understand how SAG-AFTRA’s new rates will affect indie films, as well as give us some guidance on how to survive as an actor in LA! Take a look!

We kick off our interviews by welcoming DP/Commercial Photographer, William LaChasse, into the production studio. Creating unique photographs since he was six years old, William has worked at ad agencies for clients such as Cadillac, Sunbeam, Old Milwaukee Beer, and has made a name for himself by breaking boundaries with unique and beautiful campaigns. In this great in-studio interview he joins us to share some of his lighting techniques for advertising.

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